PROJECT
SUMMARY
CONTRIBUTIONS
Campaign strategy
Campaign messaging
TEAM
Brian Wood: Creative director, designer
Bi Lu: Design support
Campaign strategy
Campaign messaging
TEAM
Brian Wood: Creative director, designer
Bi Lu: Design support
The WD_BLACK C50 Storage Expansion Card offers an instant plug-and-play storage boost designed specifically for Xbox. Our team collaborated with Xbox to develop a product for passionate players who were tired of choosing between their favorite games and wanted to effortlessly expand their storage.
We aimed to create a campaign that was educational and inspiring, highlighting the product’s benefits in a straightforward, relatable way. The goal was to communicate the expansion card’s value without feeling overly flashy or exaggerated, keeping the messaging clean and user-centric.
The final campaign combined minimal, futuristic design with concise, impactful copy that communicated the product’s key benefits. The campaign resonated with Xbox users, reinforcing the brand’s commitment to enhancing the gaming experience in a seamless, accessible way.
Ben & Jerry’s x Adobe