Delta is a groundbreaking device designed to capture the intricate sounds of the natural world and transform them into captivating stories. By revealing the hidden behaviors of creatures around us, Delta aims to deepen our connection to the environment. Squibbon, the company behind this innovation, approached us to develop a sub-brand for Delta, with a rough vision and a prototype in hand, seeking to bring their concept to life.

While the founder’s vision leaned toward a tech-heavy aesthetic, I saw an opportunity to introduce warmth and playfulness to the brand voice. I wanted the messaging to invite curiosity and foster an emotional connection with the brand, while still communicating the product’s innovative edge.