Your Page Title Emily Fairchild



PROJECT
Ben & Jerry’s x Adobe

SUMMARY
I scream, you scream, we all scream for data analytics! :)


CONTRIBUTIONS
B2B social content messaging
B2B web content messaging
Brand messaging strategy

TEAM
Hannah Davidson: Associate creative director
Dasol Jeong: Design lead




OPPORTUNITY
We wanted to promote Ben & Jerry’s’ successful Adobe Summit talk on effective data analysis, all while maintaining a professional tone that aligned with Adobe’s values. The challenge? Incorporating a fun, memorable element that would catch attention without losing the focus on the core message.


APPROACH
Out of the tons of social and web content pieces I crafted for Adobe Creative Cloud, Adobe Document Cloud, and Adobe Experience Cloud while at Stoke, this one was the sweetest. I leaned into ice cream-inspired language to promote the Adobe Summit talk, crafting a perfect sundae of professional messaging with a playful twist that would resonate with Ben & Jerry’s’ fun-loving spirit.





OUTCOME
The result was lighthearted yet impactful content that captured the essence of the Ben & Jerry’s brand while still promoting the educational value of the Adobe Summit talk. The playful language resonated with audiences and drove engagement, adding a touch of humor to an otherwise serious subject, creating a memorable experience for readers.





Prev
Sandisk Manifesto












Thanks for checking me out! Wanna chat? :)