PROJECT
SUMMARY
CONTRIBUTIONS
Brand strategy
Brand messaging
Messaging framework creation
TEAM
Enri Moreno: Creative director
Brian Wood: Associate Creative director
Neha Hattangandi, Chandler Johnson: Designers
Brand strategy
Brand messaging
Messaging framework creation
TEAM
Enri Moreno: Creative director
Brian Wood: Associate Creative director
Neha Hattangandi, Chandler Johnson: Designers
Astro Mechanica—a team of visionary engineers blending the disciplines of space and air flight—approached our studio to craft their brand identity from the ground up. Inspired by humanity’s infinite potential in space, their mission was to channel this passion into a bold, innovative future. Equipped with just a few pages of mood board images, they entrusted us to develop a look, feel, and messaging that matched their aspirations.
To reflect the founder’s love for human innovation, we focused on creating a brand that balanced the brilliance of space with the ingenuity of humanity. Every element, from tone to visuals, was designed to evoke a sense of awe and possibility, aligning with their mission to inspire and innovate.
While the team concentrated on logo design, visual elements, and collateral, I led the development of the brand’s core attributes, tone of voice, and key messaging. I also created descriptor copy for all brand aspects, ensuring every detail was aligned with Astro Mechanica’s vision. The final branding encapsulates their identity and continues to guide their communication strategy today.
Sandisk Creator Series